Portable guide: When you are advertising, the main purpose of doing so is to introduce your product and to make it known to as many people as possible. Since brochures are handy, you can easily distribute them to the people strolling in malls, or the professionals walking along the busy streets. If your product or service catches their interest, they can readily pass it on, or lend it to, someone whom they want to share the information with. Also, brochures do not only contain the direct information regarding your product or service, you can also include your company's address, email address, and contact numbers. This can serve as an alternative for calling cards which a client can bring whenever they want to purchase your product or avail your services.
Orignal From: Effectiveness of Brochure Printing in Advertising
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