Brochure Printing: How to Start

In creating a brochure, you have to know its basic parts so you can come up with a cost-effective, successful tool for advertising. There are a lot of types of brochures that you can choose from. There are different sizes, colors, and even textures. Price range also differs, depending on the size of the brochure, the paper used, and so on. The brochure's folds also play an important role on its appearance and overall impact.
The first step in making a brochure is to identify and understand your target market. When you already know your target market, it is easier to find appropriate colors and words to use, before you start to print brochures. Children usually favor the ones that are easy-to-read with lots of pictures, while adults would prefer those that are straightforward and informative ones. The usage of striking images and color tones can liven up the brochure, no matter what age group you are targeting.

Next, create a tag line that suits the main feature, or the best quality, of a service that the product or the establishment offers. Choose a catch phrase that would make it stand out, in order to grab the people's attention. Here is an example of how you can catch their attention: Let us say, you are selling a new model of a cellular phone that has a waterproof feature. Catch phrases that say "Call Me Underwater" and "Be Poseidon" are good ideas. Keep in mind that there are also some brochures that need to be more professional, while some may require a more mature content. These brochures are the ones that involve business, real-estate, hotel services, and the likes.


The third step before you get to print brochures is to have a template. The template and the fold type are some of the most important parts to consider before printing a brochure. The template will be used for the proper positioning of the words, pictures, and everything that is printed on your brochure, while the fold gives the presentation. The template would depend on whatever type of fold you want for your brochure. Once you finalize the fold and the template of your brochure, it is time to personalize and match the template with your product. Fill in the necessary areas, especially if you choose to have the Tri fold or the Roll fold type of brochure with 4 or more panels.

When everything is all set, find the appropriate paper that will be used for the brochure. There are different kinds of paper that can be used for brochures. Glossy (a.k.a. shiny paper) is one of them. There are two kinds of glossy paper that you can choose from: the thicker one, similar to what printing companies use in magazine covers, and, the thin one, which is commonly used in magazine pages. Several light, non-glossy kinds can also be used, and these usually come out cheaper compared to glossy ones. Always remember to print brochures, or order brochures, in bulk. This way, you can save more time and money.

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