Full Color Brochure Printing: Printing Tips you need to Know

There is not a better way to show prospective clients and customers products or events your company has than with a full color brochure printing. You can use such designs of brochures to make your presentation of products more professional, more enticing and more creative that will surely get the attention of your customers.

People have always been attracted to a well designed brochure. A brochure that contains only texts with hardly any design won't get the attention you want from customers. A well-designed brochure makes the texts more interesting which makes the customers want to read all of it despite how lengthy your text may be. Aside from that, a full color brochure printing also makes your business seem more legitimate than those that produce only black and white with hardly any design in their brochures.

With designing and printing your brochures you can actually hire other people to do it for you or hire an employee of yours to do the job. If you prefer to do the job your own, here are some printing tips that you need to keep in mind so you distribute to people well-designed and attractive brochures.

Size Selection

There are many different sizes of brochures you can do. But if you prefer the standard size of printing, 8.5" x 11" or 11" x17" are the sizes you can choose from. These are the sizes that would easily be recognizable to clients and customers as a brochure. If you want a non-conventional size for your brochures just to make yours unique there is 8.5" x 14" you can choose to do.

Brochure Quality

Quality is an essential aspect when printing your brochures. The quality should actually depend on how you are going to use the brochure. If the brochures are going in a rack card or some stand alone you will need good quality printed brochures to attract people to actually take one and read. A good quality brochure means high quality paper used with designs and colors that are vivid and doesn't smudge. If your brochures are going to be distributed through people handing them out or inserted between the wiper and window shield or dropped in mails, you can go for a quality that is a bit lower than aforementioned. You need a budget for printing and for people to distribute thus you may opt for a little lower in quality. This means you can use non-glossy paper but still must be well-designed to make your business seem more legitimate.

Brochure Quantity

Just like in quality, the quantity of the brochures you want printed will also be based according to how you are going to use them. If you are going to hand them or mailed, you may want as many brochures printed as you can. If you are going to use them for face to face presentations, you really won't need that much. Face to face presentations can allow one salesperson to have one or just a few brochures only since not all clients he will be able to talk to will get a brochure.

These tips on having a full color brochure printing to present your products can help you minimize costs and help you get a brochure that can make your business more profitable.

 

---

Orignal From: Full Color Brochure Printing: Printing Tips you need to Know