Monday, September 24, 2012

The new USPS Every Door Direct Mail program

EDDM Printing

Another advantage of the USPS Every Door Direct Mail program is that there is no need for mailing lists. This means that the post office will deliver your mail pieces to the target mailing routes. There is no need for printing names and addresses separately on each mail piece. You just have to choose the carrier routes where you want your promotional material to be delivered and the post office will do the rest. This USPS service will cost you 14.2 cents per mail piece. There is a minimum number of 200 pieces per day that need to be delivered in order to qualify for the EDDM program. From the other side, the maximum mail pieces that the post office can deliver per day are 5000.


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Business benefits of Every Door Direct Mail

 

 

EDDM Printing

Every Door Direct Mail is the best marketing strategy for business promotion. Many businesses can profit from using this way communication with their potential new clients. The Every Door Direct Mail service costs 14.2 cents per mail piece which is a very affordable rate. For example, for targeting 1000 household, you will pay not more than $142.



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Every Door Direct Mailing for small businesses

EDDM Printing

One of the most effective ways of promoting a business has always been direct mail. For people who are looking for ways to advertise in their own neighborhoods, Every Door Direct Mailing is the right choice. This is a new program by USPS and is created for small businesses to help them promote their services and products in the most effective way. You see, direct mailing has been a few complicated before the Every Door Direct Mailing appeared as it required a lot of prepping, high cost of sending, etc. everything became different since EDDM appeared.


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What is Every Door Direct Mail Retail

EDDM Printing

The most important way to get started is to use a service of a local print company. Some marketers prefer online printers as everything can be done easily from the privacy of your home starting from placing an order to paying for the order. Most of the print companies will also make sure that once your mail pieces have been printed and prepared, are delivered directly to the post office from where they will be delivered to the targeted mailing routes of your choice and to the doorsteps of your new potential clients. There are many businesses that can benefit from using the Every Door Direct Mail Retail program called EDDM printing such as doctors, restaurants, lawyers, beauty salons, car washers, dry cleaners, bakeries, and similar. For any size color copies at Hot Prints USA, visit our same-day EDDM Printing turnaround section.


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Designing your own EDDM Mailer

EDDM Printing

EDDM mailers are printed in local printing companies or online printers. Both choices are god, as both of them have advantages. Choosing a local printing company that is near you is convenient because you can always keep in touch, especially in case of some last minute changes. From the other side, using online printers is easy and fast and everything can be done from the privacy of your home – the design, the order and the payment. After the job is done, the mail pieces will be delivered to your home address.


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EDDM postcard mailing

EDDM Printing

After your EDDM postcard is printed, you will be called to approve it, and after this you can order as mane postcards or other mail pieces as you want. The best thing of all is that the company that was handling the printing will deliver the printed promotional material directly to the post office. From there, your mail pieces will be delivered directly to the doorsteps of target households in the very next day. You can opt for a local printing company or for online printers.


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Send any EDDM print via priority mail

EDDM Printing

After deciding on the important stuff, you will be ready for the fun part – how to create an EDDM print. Any kind of EDDM print can be created in some of the local printing companies. You can also opt for online printers. Before making any EDDM print, you need to be aware of the strict specifications concerning the sizes and formats of promotional materials, set by USPS. You can design your mail pieces yourself, or you can hire a professional designer to do that for you.


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